Genesis Bain Hydra-Fortifiant Shampoo

Anti-hair-fall fortifying shampoo for weakened hair, prone to falling due to breakage. Gently clarifies and reinforces fibre to reduce the risk of hair-fall due to breakage.

This ultra-delicate formula is ideal for fine or greasy hair to remove sebum and pollution particles from the scalp and fibre. Its gentle cleansing action soothes and hydrates hair from root to tip, leaving a lightweight feel. Enriched with a potent combination of Edelweiss Native Cells and Ginger Root, the formula strengthens the fibre for intense resilience to reduce the risk of hair-fall due to breakage. Hair is prepared to be treated, fortified with a fuller and healthier look.

HOW TO USE:

1. Wet hair then thoroughly remove excess water before applying a quarter-sized amount of shampoo touch by touch onto 5 key zones of the hair.
2. Add water and emulsify. Focus this first wash on the scalp using fingertips to massage the scalp and remove impurities.
3. Rinse thoroughly.
4. Apply a second quarter-sized amount of shampoo touch by touch and add water. The second lather will produce a more abundant foam which will help cleanse lengths all the way to the ends.
5. Rinse thoroughly.

BENEFITS:

• 80,9% reduces hair-fall due to breakage*
• Hair is more resistant*
• Immediate hydration & softness**
• Gives body and plumps the hair fibre when combined with Fondant Renforcateur***

*Reduction of broken hair mass versus classical shampoo after 1 application
**Increase of hydration compared to before application
***Instrumental test, compared to before application