A favourite of freelance hairdressers on professional photo and film shoots. It's where most of our huge celebrity following first experienced Iles Formula. The go-to styling serum that will never weigh the hair down. The ultimate protector against all environmental assaults; Heat + UV + Humidity + Colour Fade. This formula has the power to transform dry, brittle hair into sumptuous silk just by blow-drying it into wet hair. Delivers a memory to the hair that changes form as you ask of it and the most expensive looking lustrous shine. Hand-picked, sustainably sourced and custom blended ingredients including vitamins, nut oils, silk and ceramide, feed hair with nothing but goodness. Bespoke, allergen-free perfume of White Tea Flower. No Silicones + No Parabens
For all ages + hair types.
Immediately detangles + evens out porosity + adds root volume.
Clinically proven to stop hair breakage.
Colour safe + extension safe.
Apply to very wet hair.
Add more water while massaging, not more product. Water is the key to activating an indulgent lather.
An abundance of lather indicates the correct shampoo usage.
In the case of hair breakage, this lather should be brought all the way to the ends.
Allow the mousse to sit on the mid-length and ends for about 1 minute. This starts the repair process by softening brittle hair.
Rinse thoroughly.
Repeat.
For very damaged or broken hair, we advise a 3rd shampoo.
For maximum results, use with the Iles Formula Conditioner (2) + Iles Formula Finishing Serum (3).
